Branding and website for insurance-focused technology consultancy, r10
Client: r10 management consultancy
Completed: July 2021
r10 are a vibrant agency transforming businesses across the insurance market, helping organisations embrace change through business and technology transformation.
They wanted to refresh their website with a truly bespoke design that showcases the latest in modern web development. Union 10 took on the challenge, building an engaging experience powered by GreenSock (GSAP) — a leading JavaScript animation library — to create a more captivating, immersive UX.
Our collaboration began over five years ago with the creation of the r10 brand. We developed a bold, simple logo designed for longevity — with the flexibility to grow and evolve over time.
That strong foundation gave us real scope to develop the identity further and weave it through every part of the website, pushing the design direction into more exciting territory.
The client wanted their new site to feel fresh and vibrant, with space to breathe and flow. They also wanted engaging effects that would excite their audience.
This is where truly bespoke website design outshines off-the-shelf packages. With full control over every detail, we created beautiful layouts and explored the r10 brand in ways that feel considered, distinctive and genuinely enjoyable.
Combining bold circular shapes with clean, sharp edges, the design is punchy and fun. Strong typography brings core messages to the forefront and guides users clearly through the experience.
Subtle hover effects, parallax elements, animation and video add movement throughout — keeping the site lively, immersive and engaging.
Too often, a love of animation and JavaScript can take over — leaving a site that feels confusing and distracts from the core message.
And without careful development, complex effects can bloat performance, slowing load times and damaging both SEO and user experience.
For this project, we used GreenSock (GSAP) to add subtle enhancements to the bespoke design without compromising usability. Wherever possible, key graphics (including the circular shapes) are generated with code rather than uploaded as images — keeping the build lean and the site fast.
The website is fully optimised for mobile, with a strong focus on Google’s Core Web Vitals. We used modern JavaScript libraries, served fonts directly from the site, and optimised imagery using next-gen WebP formats for improved performance.
Georgina Christou // r10 Consulting
I couldn’t be prouder for the r10 Consulting rebrand! A lot of hard work went into successfully launching our new website, which focuses on best communicating r10’s services and demonstrating our people-centric culture. Thank you to the r10 team that supported the vision and Union 10 Design for making it a reality.
View all reviewsA customised WordPress CMS gives the client full control of the website, making it easy to update existing content and add new pages. Our WordPress training covers everything they need to manage the site with confidence.
We also built the site using flexible templates, so the client can create new page layouts and rearrange sections without developer support. Clients typically love the time and cost savings this approach brings.
Written by Jane Comar + Reviewed by James Hofton
Last updated: January 14, 2026
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