A fresh start: restaurant and delicatessen launches in style.
Client: Eatalia Vostra
Completed: April 2016
Eatalia Vostra brings a true taste of Italy to Essex — part restaurant, part delicatessen, and built around quality ingredients, warm hospitality and a sense of authenticity.
Our brief was to deliver a restaurant logo design and wider brand identity that would feel original, premium and unmistakably “Eatalia Vostra” — helping a new business stand out fast in a competitive food scene.
From the outset, we wanted the logo to do more than look nice. It needed to tell a story — a visual hook that customers would remember after one glance.
We explored illustration-led concepts and landed on an idea with character (and a little humour): spaghetti shaped into an “E”, entwined around a fork that forms a “V”. The result is a restaurant logo design that feels crafted and distinctive, while still being clean enough to work across every touchpoint.
To balance the illustration, we paired it with a bold, confident typographic style — keeping the wordmark clear, modern and highly legible for menus, signage and packaging.
With the core mark agreed, we built a wider identity that reinforced the restaurant’s premium feel.
Inspired by the rich, classic tones of the interior, we developed a colour palette aligned to specific Farrow & Ball shades — colours that instantly signal warmth and quality, while giving the brand a refined, timeless foundation. With typography, we kept things simple and strong: a clear hierarchy, plenty of breathing space, and a tone that lets the food do the talking.
A strong restaurant logo design has to work hard. We tested the logo across different sizes and formats to ensure it stayed crisp and recognisable — whether it’s printed small on a loyalty card, stamped on packaging, or scaled up for window vinyl.
We then rolled the identity out across a full set of launch assets, including:
→ menu design and printed collateral
→ point of sale items
→ business stationery
→ large-format window graphics and signage
→ packaging elements for the deli side of the business
With the launch date approaching, we worked to tight deadlines to ensure everything was ready — and consistent — from day one.
This project is a great example of how we support new ventures: building the brand foundations first, then applying them quickly across digital and print. And because food and beverage is a sector we know well, we’re able to extend brand work into menus, packaging, restaurant website design and lifestyle-led marketing as the business grows.
Written by Jane Comar + Reviewed by James Hofton
Last updated: January 4, 2026
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