Rustic menu design for Craft & Cleaver

Craft & Cleaver wanted their main menu to feel rustic and bespoke – something that matched the atmosphere and the food. The challenge was balancing personality with practicality: the menu needed to handle lots of sections, add-ons, dietary markers and combo options, while staying easy to scan during busy service.

They also needed a design the team could return to as dishes, pricing and promos change – keeping the same look and structure without rebuilding the menu every time.

We built a menu design system that leans into Craft & Cleaver’s smokehouse identity – bold type, a textured backdrop and a layout that guides the eye.

What we focused on:

• A handcrafted look, without the clutter – rustic styling, but with clean spacing so the content stays legible.
• Stronger hierarchy – clear section headings and consistent formatting so guests can find what they want quickly.
• Simple ordering logic – combo and “build your tray” choices laid out as steps, so the menu feels intuitive.
• Clear dietary and add-on styling – markers like (gf) and (vg), plus upgrades and sauces, treated consistently so nothing gets missed.
• Print-ready artwork and a repeatable framework – designed to scale across additional menu formats and seasonal updates.

If your menu needs a refresh, we can help you bring the brand to life while making ordering easier. From single-sheet menus to full multi-format systems, we design hospitality print that looks right and performs.