Angular perspective: a bold digital brand, grounded in user experience
Client: Tsunami Axis
Completed: July 2017
Tsunami Axis is a London-based company supplying commercial furniture products and brands, working with clients, designers and architects worldwide to create inspiring workplaces.
They needed an interior design website with a cool, minimalist feel — one that reflects the quality of their products while supporting a complex range of user needs.
We aligned the visual approach closely to the Tsunami Axis brand, evolving a look and feel inspired by their existing logo. Building on their red, grey and black palette, we introduced bold angular shapes, sharp lines and animated hover effects that echo the ‘axis’ motif — giving the site a distinctive, modern edge often seen in the best interior design websites.
Imagery plays a leading role. We prioritised Tsunami Axis’ striking workplace photography to showcase the scale, creativity and finish of each project. In the work area, vibrant visuals do the heavy lifting, supported by pared-back copy that delivers key details at a glance. Elsewhere, abstract imagery supports the minimalist brief, combining with subtle parallax movement to create depth without clutter.
Behind the scenes, we planned and built the site for speed and performance. Where possible, motion elements were created with code rather than image assets — including signature animations like the splitting ‘axis lines’ on the homepage.
We also improved load times by serving appropriately sized images for each device, helping the site stay fast across desktop, tablet and mobile — a must for high-performing interior design websites.
Because Tsunami Axis supports diverse sectors — each with different priorities — insight into user behaviour was essential. We began with a UX process, creating user stories and wireframes, then testing and refining the journey before moving into creative design — a proven approach for high-performing interior design websites.
A strong example of user-led thinking is the project filtering system. The more sophisticated filter helps users quickly narrow down projects that match their needs, making the portfolio easier to explore and far more useful — exactly what visitors expect from the best interior design websites.
We revised and streamlined the content to clearly articulate what sets Tsunami Axis apart from competitors. The copy highlights their reputation for exceptional customer service, alongside the strength and breadth of their dynamic product range — ensuring the messaging feels as considered as the visual design on premium interior design websites.
We support long-term client needs beyond launch. Alongside WordPress training to help the Tsunami Axis team manage content confidently, we provide ongoing support and maintenance to keep everything secure, smooth and up to date — so their interior design websites presence stays fast, reliable and ready to evolve.
Lee Smith // Tsunami Axis
Working with Union 10 Design was a pleasure. They had the flair, creativity and development skills to create a truly unique website for us. They not only understood our brief, they also made a point of understanding our business, working collaboratively to ensure the site’s structure, content, design and functionality was cohesive and right, for both for our company, and our clients.
View all reviewsWritten by Jane Comar + Reviewed by James Hofton
Last updated: January 14, 2026
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